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How to Pre-Sale Your eCommerce Products?

Producing your first sale as an online retailer is both significant. You want to know that there’s a ready market for your product before you start constructing it and that when you launch it, you’ll be able to generate revenue right away. As a result, pre-selling your product is an excellent strategy to guarantee that the pump is fully prepared before you begin constructing it.


Presale in a Nutshell

A presale is a specific sale made before your product is released. You don’t even have to spend more money and time manufacturing your product before selling it. Instead, you create your concept and share it with prospects to gather input and determine whether there is enough demand to support growth.

Producing the first sale may appear simple enough, but the optimism and comfort it offers might make it the most significant turning point in the life of your company. However, do not be misled by the simple idea of a first sale. Getting your first customer can be a long and tough process.

To help you win the customers, here are some fantastic techniques to make your first e-commerce presale without spending thousands of dollars.


Presale Guideline

1. Content Marketing

By creating free, quality content, you can build confidence in your business and keep people informed. Blogging also provides material for social media and aids with search engine optimization. For example, visitors to the blog of Shopify or Shoplazza may be interested in learning about e-commerce and dropshipping. As a result, they developed material that ranked.

To begin, consider all of the common questions consumers have about your products and business. Answer these questions in separate pieces on your blog.

2. Make Offers

Begin by creating a special offer for your target demographic. This might be concrete, such as a discount or reward if customers pre-order, such as a description of the product’s benefits and characteristics. Remember that the aim is to determine whether or not consumers are interested in your concept and ready to pay for it. Finally, get your offering right next to your target market.

3. Create a Sales Page

After you’ve developed a product concept and an outline, the next step is to create a simple sales page. Here are a few suggestions to consider while creating your basic sales page.

  • List of Advantages: To let customers know what’s in it for them, describe some key benefits of your product. This section aims to talk about your audience and their problems.
  • Try to convince consumers this is only a pre-sale: Remind your audience that this is only a pre-sale and that the product has not yet been developed.

4. Start Product Pre-Sale

The product presale is now ready to go live. Target out to your email list’s audience and people who’ll be excited about what you’re doing and want to help you. Request that your contacts share your sales page with their contacts.

Advertise the launch in places where individuals who are interested in your product are likely to be found, such as your Facebook, Instagram, blog, and more social media channels.

5. Close Product Pre-Sale

Close your presale at the specified time, reminding customers as the clock ticks down. Appreciate everyone who helped with the launch, and let them know when they can expect to hear from you with queries and a plan for delivering the product.



Preselling your product concept is an excellent strategy to lessen the risk of developing a new product since you generate demand and a strong market for it. Followed the steps above, you’ll launch a successful product pre-sale.


(Contributed by M. Zeeshan & Hermes Fang)