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How to Grow Audience for Online Stores in the Low Season?

When it comes to eCommerce, the best time to sell is at the end of the year. That’s because, during that time, there are Christmas, Black Friday, and Cyber Monday sales! However, after that rush of sales, most online stores will experience a low season.

During that time, monthly sales numbers will plummet and won’t rise again until the holidays. However, that doesn’t mean you can’t do anything to increase your profits!

This article will talk about what you can do during that time to grow your online store to new heights.


How Smart eCommerce Owners Use the Low Season


When most eCommerce stores get to the low season, their sole focus is to find the most cost-efficient ways to get more sales. While that’s the right thing to do, it shouldn’t be your top priority.

That’s because the low season actually gives you a fantastic opportunity. Since you’re getting fewer sales every month, you’ve got more time on your hands than before. You won’t be fulfilling orders, answering customer questions, or doing other sales-related tasks.

And that’s what smart business owners use! Instead of just trying to survive, they use this time to work on other aspects of their business. For example, they would:

  • Grow their audiences;
  • Manufacture new products;
  • Improve their website;
  • And so much more.

When the high season starts again, they can grow their businesses further as they’ve done all of the work beforehand.


6 Powerful Ways You Can Grow Your Revenue During Low Season 

Now you know that the low season can be a great time to level up your eCommerce store and get ahead of your competition. What could you do to continue increasing your revenue? Well, here are a couple of things you can do: 

  • Improve Your eCommerce Store: Since there’s less traffic, you can start improving your store. You could, for example, write more targeted texts to your customers or simplify the user experience. Mainstream platforms, such as Shopify, Shoplazza, Wix, etc., have tutorials to help you improve your websites.
  • Create New Content: With the high season, you probably have many new customers. So instead of losing them, why not retain them by offering them helpful content? For example, you could write helpful blog posts about how to use your products!
  • Sell to Businesses: If you’re primarily a B2C business, one of the easiest ways to get more sales is to sell your products to companies. So think about which companies would benefit from buying your products, and then try selling them to them.
  • Sell to your new customers: Another way to increase your sales is by selling to your existing customers. For example, you could send them personalized product recommendations. However, make sure that the product you recommend is complementary.
  • Make Your Sales Funnel Better: You probably got more traffic than ever during the holidays. And since so many checked out your store, you got a lot of data about your store’s effectiveness. So instead, use the data to find where your sales funnel can improve and implement changes before the next holiday season starts.
  • Create a Loyalty Program: One of the best ways to encourage repeat purchases is through a loyalty program. With it, customers can earn points after each purchase that can be turned into rewards. That makes them more likely to keep buying from you, even if your competition sells at lower prices.



There’s a lot you can do during the low season. So instead of letting the opportunity get past you, it’s time to take action. That way, your store will grow to new heights.


(Contributed by Andreas Ojala & Hermes Fang)