What is Attributed Revenue?

For marketers, the right data is the most important thing. And with the rapid changes in the industry, these numbers are changing more quickly. If you want to make the best decisions on the data you see, it’s crucial to learn what this data really means. Today’s marketing is challenging. With many different metrics for marketers to track, it’s hard to know which is most relevant. In this blog post, we’ll explain attribution as a way to understand how much revenue a campaign or traffic source has generated. In this new era, it’s important to understand what you’re looking at. That’s why marketers need to understand attributed revenue.

Clicking on the right metrics can make a huge difference for your company. In this academy post, we’ll be discussing the attributed revenue, specifically in the context of multi-touch attribution. Today’s marketing is challenging. With many different metrics for marketers to track, it’s hard to know which is most relevant. In this blog post, we’ll explain attribution as a way to understand how much revenue a campaign or traffic source has generated. In marketing, our metrics are everything. We must account for them and understand them to make the best decisions. In order to do this, we must have a full understanding of the metrics we’re judging. For example, in marketing, one key metric is attributed revenue. A definition of attributed revenue: it is the amount of revenue that can be attributed to a specific traffic source or campaign. The calculation of attributed revenue requires an attribution model. Especially for Criteo display ads.

Criteo is an advertising company that primarily serves online display advertisements. It is typically used by e-commerce brands and agencies for remarketing/retargeting purposes. Although it is easy to use and has low advertisement rates, it may not be the best option for your business. Let’s take a closer look at Criteo and see if these ads are helping your business. The success of Criteo is undeniable. But are they really the best option for your business? We tend to think that Criteo has never had a negative ROAS, but if you have, let us know! This may indicate that Criteo is not the holy grail it likes to portray. Criteo is an advertising platform that serves online display ads for businesses. It is mainly used as a retargeting/remarketing tool by e-commerce brands and agencies.