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The ultimate guide to optimizing your e-commerce site for mobile use

Have you ever visited a website on your phone and immediately clicked away? The design was not appealing and you just could not read the text. That is when you realize how important a mobile optimized website is. As an e-commerce website owner it is crucial for increasing your sales. Are you interested in updating your website for mobile use? Let us help you! 

What is mobile optimization?

Before we explain how you optimize your e-ecommerce website for mobile use, it is important to know what it entails. When creating your website, your main focus is likely on creating a website that is appealing and works well. It is not only important to focus on an optimized website for desktop users. Also focus on people that visit your site through their phone. We discuss the ways you can do this and why it is important. 

Why is that important? 

Did you know that most of your website visitors use their phone? When your website is not optimized for mobile use, you are more likely to lose all those visitors. What happens when you miss out on a big part of your customers? Your sales decrease. Hence why it is so important. A mobile optimized website, with correct feed management throughout all channels, gives these users a better experience. This makes it more appealing for them to stay on your website. 

What are the perks? 

Your goal is to rank high in the search results, right? By optimizing your website for mobile users, search engines are likely to do this. More potential customers will find your website and sales might increase. By doing this you do not only satisfy the search engines. Your customers will thank you as well. It increases your customer satisfaction and in turn word-of-mouth marketing.

How do you do it?

Optimizing your website for mobile use is simple. Do you know how to do it? Firstly, make your website scrollable. This you might recognize from personal experience. People would rather scroll a bit more, than click through to a different page. Your website overall should be smaller and designed vertically. That also includes the photo’s and headings. Remember that people use their phone on the go. So, minimize big chunks of text and make sure that the call-to-action buttons are clearly visible.

As you can see, optimizing your e-commerce website for mobile use is very important. It increases customer satisfaction, online visibility and in turn your sales as well. So, get to work and enjoy the perks of a mobile optimized website!