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Improving Landing Page Conversion Rate for E-Commerce Stores

The world’s drive towards e-commerce businesses is breathtaking! Nowadays, generating traffic to your site is not as easy as it looks. Even though you draw visitors to your site, converting these visitors into potential customers is becoming increasingly competitive.

The sole purpose of eCommerce landing pages is to spur the visitor into making a purchase. The conversion rate is the metric used to determine the percentage of your site visitors who complete the desired action. A conversion has been made once the visitor pays for the product. 

To measure the effectiveness of your landing page, you need to measure your average conversion rate. Measuring the number of conversions over time will help show you if your landing page still needs work or if it’s just fine. If you belong to the former, you’re in the right place.

In this article, we will examine the best strategies to help increase the landing page conversion rate for your e-commerce store. Let’s get right into it. 


Make Your Landing Page Attractive

Your landing page is pivotal to helping achieve your conversion goals. According to research, landing pages have been shown to be a surefire way of increasing conversion rates. This is because they primarily provide information about a specific offer or item.

An effective way of optimizing the landing page of your e-commerce site is by using high-quality images of your products. That way, your landing page will immediately convey your product’s quality and value to your potential customers. You can also incorporate the services of an expert modern graphic designer to build your website.

Trust us when we say high-resolution pictures make more of an impression on online shoppers than a block of text describing your products or services. Note that while making your landing page appealing, ensure you don’t mound up your landing page. This is vital to providing easy navigation through your website.

Enhance your landing page’s quality, sit back and watch more customers hit that call to action button (CTA) like never before.


Optimize Your Website for All Devices

We can say that the digital age has done more good than we imagined. Online shoppers can now order and pay for products in their comfort zones through mobile devices.

Therefore, websites must be functional on all devices, and mobile optimization must not be overlooked. A mobile-optimized website is suitably displayed on smaller screens, increasing the likelihood of engaging your visitors.

Unsurprisingly, you will find that the number of optimized websites has increased. Recent studies have shown that Google will not rank your site highly without mobile optimization.

Hence, you should optimize your website for all devices to delight visitors and secure more conversions. More so, doing this also increases your chances of securing a loyal customer base. Fortunately, most e-commerce platforms like Shopify and Shoplazza will automatically adapt to mobile devices and optimize the browsing experience. The only thing you need to do is to think about mobile visitors when designing web pages.


Simplify Your Checkout Process

Streamlining your checkout process is another key factor in improving the conversion rate for your online store. The checkout process is vital because it impacts your sales.

If, after gaining a customer’s attention, they turn away due to a complicated checkout process. From a business perspective, this is a loss. The bottom line is that this is why so many online businesses have a warehouse of abandoned carts.

So, you must ensure the checkout process on your e-commerce site ensures a fast and smooth route to purchase. This will help improve your conversion rates. Below are some of the ways to streamline your checkout process:

  • Ensure the safety and security of your customers’ information;
  • Install mobile payment platforms like mobile wallets, Paypal, etc.
  • Employ a progress indicator;
  • Reduce the number of clicks;
  • Display a clear order summary.


(Contributed by Oluwafemi Adedeji & Hermes Fang)