Email marketing is one of the effective forms of marketing for e-commerce businesses. Digital marketers working on Shoplazza, Shopify, Squarespace, and other platforms are always hustling to find the best tool for email marketing because they have a significant role to play in the effectiveness of a campaign.
While MailChimp has been ruling the email marketing space, some businesses are already finding it outdated. MailChimp support has been a low point for many, making them search for better alternatives. In this, we have brought you the best alternatives to MailChimp that you can use on your e-commerce platform.
AWeber is regarded as a dependable email marketing solution for businesses with an ever-expanding email list. The email creation feature here is something to die for. Some features are a bit easier than in MailChimp, like creating sign-up forms.
In the case of MailChimp, you need to know HTML to do the same. Earlier, AWeber only provided a 30-day free trial, but is now providing a free package as well, which is undoubtedly quite attractive for businesses with 500 subscribers.
The major benefit of Sendinblue over Mailchimp is that their pricing model is dependent on the number of emails, not the number of subscribers you have: This email marketing platform allows you to store unlimited contacts.
Mailchimp, as you know, starts charging as your email size grows. Transactional emails like order confirmations, shipping notifications, password resets, etc., are free for Sendinblue customers. In the case of Mailchimp, the transactional emails are not included in your monthly plan, and you need to pay an additional hefty amount for them.
HubSpot is another excellent tool for email marketing automation. It is well known for its automation features that exceed the expectations of autoresponders. Even though MailChimp provides the facility of kickback emails and drip campaigns, HubSpot helps you create your own automation workflows to manage your contact database.
It has more advanced features that let you pass some of your leads to other teams. It also provides the facility to create automatic support tickets. Choose HubSpot if you want to automate your email marketing in the smartest possible and fuss-free way.
Another great alternative to MailChimp is Constant Contact, which also offers great advantages. MailChimp is easy to use and intuitive, which is especially helpful in organizing various lists.
Moreover, you get customer support at a low price. Non-profits get special support through a donation tool to support email marketing campaigns. It doesn’t offer free plans, but when you subscribe to their plans, you get an unlimited email offer.
Campaign Monitor is better than Mailchimp in various ways. If you feel bombarded by the price structure of MailChimp with an increasing volume of emails, you will find Campaign Monitor a less expensive option.
If you are new to email marketing and want most of the stuff to be automated, Campaign Monitor would allow you to do the same. It is far easier to use and is quite intuitive than MailChimp.
Mailchimp lags behind Klaviyo in terms of granular segmentation. Through Klaviyo, you get a ton of behavioral and transactional data because they can group the contacts into various categories. Klaviyo also performs predictive analysis on customer lifetime value (CLV). You can enjoy Klaviyo’s library, which helps you pick ready-made templates for your abandoned cart, welcome, and win-back flows. You can also easily measure the metrics of ROI for every marketing campaign.
(Contributed by Krati Bacharwar & Hermes Fang)